Managing Retailing, Wholesaling, and Logistics习题及答案详解参考.doc

Chapter 16: Managing Retailing, Wholesaling, and Logistics GENERAL CONCEPT QUESTIONS Multiple Choice 1. Intermediaries include retailers, ________, and logistical organizations. a. Internet companies b. wholesalers c. competitors d. box stores e. none of the above Answer: b Page: 503 Level of difficulty: Easy Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and ________. a. contend with dwindling customer bases b. aggressively “squeeze” manufacturer margins c. aggressively pursue take over strategies d. dominant the manufacturers they do business with e. aggressively pursue market expansion and diversification strategies Answer: e Page: 504 Level of difficulty: Easy 3. Retailing involves getting the goods or services to the ultimate consumer. Which of the following is NOT a form of retailing? a. The Internet b. Mail c. Vending machine d. Person e. none of the above Answer: e Page: 504 Level of difficulty: Easy 4. Major retailer types include the following EXCEPT ________. a. specialty store b. discount store c. catalog showroom d. the Internet e. superstore Answer: d Page: 505 Level of difficulty: Medium 5. Retailers can position themselves as offering one of four service levels. Which of the following is NOT one of these levels? a. Self-selection b. Self-service c. Limited service d. Direct service e. Full service Answer: d Page: 505 Level of difficulty: Medium 6. Nonstore retailing falls into four major categories. Which of the following is NOT one of the four nonstore retailing categories? a. Buying service b. Internet sales c. Automatic vending d. Direct marketing e. Direct selling Answer: b Page: 506 Level of difficulty: Medium 7. One of the advantages of corporate retailing is that corporate retail organizations achieve econo