Planning Business Messages参考.ppt

Prentice Hall, 2008 Business Communication Essentials, 3e Planning Business Messages The Three-Step Process Organizing the Message Analyzing the Situation Define Your Purpose Analyze Your Purpose Profile Your Audience Profile Your Audience Gather Information Uncover Audience Needs Select the Medium Oral Communication Conversations Interviews Speeches Presentations Meetings Written Communication Visual Communication Communicate fast Clarify complexity Overcome barriers Expedite memory Electronic Communication Choosing the Right Medium Organizing the Message Defining the Main Idea Generating Creativity Limiting Message Scope Choosing the Approach Outlining the Content First Major Point First subpoint Second subpoint Evidence Evidence Third subpoint Second Major Point First subpoint Second subpoint 1.0 First Major Point 1.1 First subpoint 1.2 Second subpoint 1.2.1 Evidence 1.2.2 Evidence 1.3 Third subpoint 2.0 Second Major Point 2.1 First subpoint 2.2 Second subpoint Basic Message Structure The range of electronic media is broad and continues to grow even broader, from telephones and podcasts to blogs and wikis to e-mail and text messaging. When you want to make a powerful impression, using electronic media can increase the excitement and visual appeal with computer animation, video, and music. Here is a quick overview of the major electronic media now used in business: Electronic versions of oral media include telephone calls, teleconferencing (when three or more people join the same call), voicemail messages, and audio recordings such as compact discs and podcasts. Electronic versions of written media range from e-mail and instant messages to blogs, websites, and wikis. Electronic versions of visual media can include electronic presentations, computer animation, and video. Although you probably won’t work with many messages that are purely visual (with no text), the importance of visual elements in business communication continues to grow. Traditional business