Retail Institutions by Ownership参考.ppt

Competitive State of Leased Departments Benefits provides one-stop shopping to customers lessees handle management reduces store costs provides a stream of revenue Potential Pitfalls lessees may negate store image procedures may conflict with department store problems may be blamed on department store rather than lessee * Independent Channel System Functions: Manufacturing Wholesaling Retailing Ownership: Independent Manufacturer Independent Wholesaler Independent Retailer * Partially Integrated Channel System Functions: Manufacturing Wholesaling Retailing Ownership: Two channel members own all facilities and perform all functions. * Fully Integrated Channel System Functions: Manufacturing Wholesaling Retailing Ownership: All production and distribution functions are performed by one channel member. * Figure 4-9: Sherwin-Williams’ Dual Vertical Marketing System * All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. * * * * * * * * * * * * * * * * * * * * * * * * * *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall *Retail Mgt. 11e (c) 2010 Pearson Education, Inc. publishing as Prentice Hall * * * * * * Retail Institutions by Ownership * RETAIL MANAGEMENT: A STRATEGIC APPROACH 11th Edition BERMAN EVANS Chapter Objectives To show the ways in which retail institutions can be classified To study retailers on the basis of ownership type and to examine the characteristics of each To explore the methods used by manufacturers, wholesalers, and retailers to exert influence in the distribution channel * I Ownership II Store-Based