Writing and Completing Reports and Proposals参考.ppt

Prentice Hall, 2008 Business Communication Essentials, 3e Writing and Completing Reports and Proposals Reports and Proposals Adapting to the Audience Composing Reports and Proposals Drafting Report Content Report Introduction The Report Body Explanations of problem or opportunity Facts, statistics, and trends Results of studies or investigations Discussion and analysis of potential actions Advantages, disadvantages, costs, and benefits The Report Body Procedures or steps in a process Methods and approaches Criteria for evaluating options Conclusions and recommendations Support for conclusions and recommendations The Report Closing Strategies for Successful Proposals Demonstrate your knowledge Provide examples and information Research the competition Prove your proposal is feasible Relate your proposal to the reader Package the proposal attractively Drafting Proposal Content Drafting Online Content Build trust with intended audiences Adapt content for global audience Include reader-oriented content Use a concise, skimmable format Include effective links Guiding the Readers Technology forReports and Proposals Visual Literacy Pick the Right Visuals The Parts of a Table Preparing Data Tables Preparing Data Tables Line and Surface Charts Average Kiln Temps Home Game Ticket Sales Using Bar Charts CommuniCo Staff Computer Skills CommuniCo Preferred Communication Media CommuniCo Employee Training Costs Using Pie Charts Percentage of Time Spent OnlineBy Age Group Data Visualization Flow Chart of the Report Writing Process Organization Chart: The Chain of Command Other Business Graphics Animation and Video Designing Effective Visuals Completing Reports and Proposals Revising Reports and Proposals Producing Formal Reports The Prefatory Parts The Text of the Report Supplementary Parts Formal Proposals Text of a Proposal Proofreading Distribution of Reports and Proposals For physical distribution, consider spending the few extra dollars for a professional courier or pa