品牌、品牌延伸的身份Identity vs Brand, Branding extended【国外优秀商务PPT模板】.ppt

Identity vs. Brandextended Identity - Who you are- What you think about yourself - How you present yourself or this Organization’s Visual Identity A name Logo Website - Advertising You name it… Identity should express personality Apple brand personality: - Friendly Apple “look” is also friendly, from the website to the products design Identity should express personality IBMFormal and professional Image Image is how you are viewed by others This or Image Image is people’s opinion or feeling about a product, service, company, or person. Can you control people’s feeling? Brand positioning helps It simplify the message and creates the motivation hook Classic example: Volvo Safety First Great example: BASF BASF: Invisible contribution, Visible success Image vs. Brand When many people perceive the image in the same way the brand is born The power of a design Branding and Design come together Why design is important? of what we learn come to us visually Identity, Image and the Brand Identity – the manifestation of the qualities Image – Other people perceptions Brand – Collective Agreement on the image Identity vs. Image Tell me what is more important? - the Identity Or - the Image Branding Branding techniques can be applied to any product, service, company or a person By Bea Stanford, Visit For more stories about branding