哥特风科颜氏品牌介绍PPT模板(57P).pptx

;;AGENDA;Established in New York City, Kiehl’s founding family created their East Village apothecary to fulfill the individual needs of the vibrant, diverse customers who came through its doors every day. Kiehl’s evolved from its early pharmacy roots to rely on even more advanced science and the finest natural ingredients - and today, its chemists formulate the finest skin and hair care products that address the contemporary concerns of Kiehl’s customers and fans around the world.;THE KIEHL’S FAMILY;;;KIEHL’S DNA: APOTHECARY;KIEHL’S DNA: AUTHENTICITY;KIEHL’S DNA: NEW YORK;KIEHL’S DNA: SERVICE;KIEHL’S DNA: ADVENTURE;;;HISTORY OF KIEHL’S;PURVEYORS OF THE FINEST SKINCARE;Through the 1960s, Kiehl’s was one of the top producers and distributers of medicinal salves, herbal remedies and early pharmaceuticals, including one of the first penicillins as well as an aloe vera-based cream to treat burns that was widely commissioned by the U.S. government.;Since that time, Kiehl’s Since 1851 began developing contemporary skincare products, all of which were formulated and tested using proven pharmaceutical methodology. Today, the company holds true to its heritage – integrating extensive research, development and safety testing for all its products and formulating with a balance of natural ingredients sourced from around the globe and the latest technologies.;Fundamental to our formulations is the necessity to respect and protect the skin barrier, the first step to ensuring healthy skin. Kiehl’s also minimizes the use of masking fragrances and colorants in our formulas. Furthermore, rather than focusing on expensive packaging or advertising, Kiehl’s efforts are put forth towards what matters most, the quality of the formula.;;SCIENTIFIC HERITATE TIMELINE;SCIENTIFIC HERITATE TIMELINE;KIEHL’S TODAY;OUR COMMITMENT TO OUR CUSTOMERS;OUR COMMITMENT TO OUR CUSTOMERS;;All customers receive personalized service “We are here to serve you”;;;;;NO ADVERTISING PHILOSOPHY;;BRAND HERITAGE FEATU