埃森哲---CPFR Seminar (ECR Europe - Glasgow Conference).ppt

?Accenture 2001 All Rights Reserved Sixth Official ECR Europe Conference 15th May 2001, Glasgow INTRODUCTION Speakers: ECR EUROPE PROJECT ON CPFR THE EUROPEAN VIEW HOW TO GET STARTED PROMOTION PLANNING Define a single and shared promotion plan between the trading partners driving forecasts Ensure sharing of promotional data between trading partners and within the involved companies PROMOTION PLANNING HOW TO START WITH CPFR? HOW TO SELECT THE APPROPRIATE PARTNER? IMPLEMENTATION MODELS Basic Without trading partner Collaboration within the organisation Foster collaboration between departments Prepare the company for future CPFR implementations IMPLEMENTATION MODELS Developing Limited steps Limited collaboration restricted on promotion planning and sales forecast Not yet linked to collaboration on joint order forecast and inventory management IMPLEMENTATION MODELS Advanced Collaboration in promotion planning, sales and order forecast Complete integration of all processes Automated collaboration process Use of order, POS and inventory data CPFR IN EUROPE CPFR IN EUROPE CPFR IN EUROPE UNILEVER – SAINSBURY‘S – GNX AGENDA Agenda Why we did it What we did How we did it What we learnt Where next WHY WE DID IT OBJECTIVES Objectives Business benefits CPFR as a process Does the exchange add value to the process Assess the Manugistics tool WHAT WE DID Scope Fabric conditioners 12 week trial (3 weeks so far) Weekly process, 24 SKU‘s Forecast 6 weeks out for promotions, 4 weeks for base rates Exception management HOW WE DID IT Approach Collaboration Arrangement Collaborative process Legal System development Working together Working together WHAT WE LEARNT Key Learnings Promotions likely to be the big win Understanding and aligning the processes solves many problems Cross functional contact increases understanding Senior level buy-in is critical Forces questions about who is best WHERE NEXT Conclusions Collaborative planning is a powerful process VICS model does not