李红英会展英语chapter3Section IV Reading.ppt

Section IV. Extensive Reading Text ---- How to Build a Distinctive Booth Section IV. Extensive Reading Aesthetic planning for your booth In all likelihood, the show has a contract with an exhibition services company that will be laying out the exhibition hall with booths. These may be tables surrounded by partitions, or they could be more elaborate. Make sure you’re supplied with this information in your exhibitors manual. If you don’t see the details you need, ask for them. The exhibition services company has been contracted by the show management to provide the booth, signs, setup, and other services for a set price to each of the show participants. However, if you have additional needs — such as special wiring or additional electronic equipment, additional furniture, or even plumbing — you will pay separately for these. The exhibition services company is just providing the basics that they have prearranged with show management. Even with that help, you’ll have to figure out how big you want the booth to be, how it will look within that space, and how you’ll design your exhibit to draw in traffic. To make those decisions, decide what’s of top priority to feature in your booth. What are your goals for the show﹖ Is there a particular product that should be highlighted﹖ What visuals would be stimulating for people to see and which would speak volumes about your company﹖ ◆ Booth location You may be able to request your booth location, though your request might not necessarily be fulfilled. Most trade-show participants opt for the cen