沃尔玛商务宣传（ppt）.ppt

WAL?MART Diversification and Five Force Analysis Supermarket Kroger Safeway Stores Potential Entrant They have distribution channels Access to raw materials Allocate favorable locations WAL?MART Diversification and Five Force Analysis Key players Procter Gamble GE Wrangler Suppliers Industry is concentrated Many suppliers No-nonsense WAL?MART Diversification and Five Force Analysis Target Market ?????? Customers Low switching cost Transportation cost * * * * * * * * * * * * * * * * * * * 為什麼會有Supercenter的原因 * 為什麼會有Supercenter的原因 * 為什麼會有Supercenter的原因 * 為什麼會有Supercenter的原因 * * * * * * * * WAL?MART Wal*Mart’s Discount Stores and Distribution Phenomenal distribution network Distribution center Cost advantage Stable price * WAL?MART Wal*Mart’s Discount Stores and Distribution Phenomenal distribution network Computerized pick to light system * WAL?MART Wal*Mart’s Discount Stores and Distribution * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships Backward integration No nonsense negotiator Economies of scale Maintain long term relationship with supplier, as powerful partner (RSP) * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships Backward integration Electronic data interchange (EDI) CPFR Forecasting Planning Replenishing Shipping applications * The CPFR Process Buyer Seller FRONT END AGREEMENT JOINT BUSINESS PLAN CollaborativePlanning CREATE SALES FORECAST IDENTIFY EXCEPTIONS RESOLVE EXCEPTIONS CollaborativeForecasting CREATE ORDER FORECAST IDENTIFY EXCEPTIONS RESOLVE EXCEPTIONS CollaborativeReplenishment GENERATE ORDER * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships Backward integration Vendor-managed inventory (VMI) system Wrangler GE * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships Backward integration From EDI to Retail link * WAL?MART Wal*Mart’s Discount Stores and Vendor Relationships