电视VOD的冬天春天TV VOD WinterSpring【国外大学优秀授课ppt讲义模板】.ppt

TV VOD – Advertising Environment * C4 TV VOD Winter/Spring 2010 Lee Bellion (lbellion@channel4.co.uk) The Advertising Platform 3.7 million homes Advertise around our Catch-up 7 day Content (C4, E4, M4) Catch Up Available to all Virgin Homes 25 year C4 Archive 352,000 VOD enabled homes No advertising Maybe in 2010 54,000 VOD enabled homes No advertising 3.393m VOD enabled homes (with limited capacity…) No advertising or content TV VOD – The Advertising Platform TV VOD – The ‘Catch-Up’ Journey Hollyoaks Big Brother 4Homes Comedy Documentary + Daily Show USA Daytime Entertainment Daily Hollyoaks Shows, Plus Hollyoaks Music Celebrity Big Brother (Jan) Big Brother (summer) Grand Designs/ Property Ladder/Home Show/Location Comedy Shows : Peep Show Friday Night Project, 8/10 cats, Stand Up, Cutting Edge/Medicine Men Bodyshock/The Human Spider + Daily Show Gordon F Word, Jamie, River Cottage, Heston Desperate HWIVES, Glee, One Tree Hill, True Blood Countdown, Deal or No Deal and Paul o Grady Skins, Shameless, Derren Brown, Hung TV VOD Packages 2010 Food Place in the Sun, Supernanny, 10 Years Younger, Gok, How Clean is Your House Fashion/ Family Last Ever C4 Ident 20” Post Roll Post Roll 1 x advertiser (Extended Creative) (no time restriction) Pre Roll 2 x 30” advertisers (can be 1 x 60” or longer) 20” = is the min. Centre Break Pre Roll S P O N Pre Roll Centre Break 1 x advertiser (no time restriction) TV VOD sponsorship is a part of the main C4 deal. April 2010 - Food TV VOD Package April 2010 Guaranteed 950,000 views (￡19,000) April 2009 = 1,000,000 views Plus extra unmeasured viewers @ about 1.4 Potential Package views = 1,400,000 views (only pay for 950,000 views) TV VOD – What ￡20 CPM gets you? Copy needs to be at C4 – 5 days prior to TX Over deliveries are not charged TV VOD likes it longer! TV VOD is encouraging longer time lengths!! Pre Roll Centre Break Offer: 90” creatives charged at the 60” rate 120” and longer charged at the 9