癌症护理管理（国际交流会议课件PPT）Cancer Care Management：The New Frontier.ppt

VADM6X0014_VADM_Branded_Temp_ppt_v1 Track G Morrow 5.8@1.15pm DM Cancer Care ManagementThe New Frontier Thomas Morrow MD A satisfied guest is not the result of a series of happy accidents. Inside the Magic Kingdom Optimized outcomes in health care are not the result of a series of happy accidents either! Results from an organized approach, an intelligently designed, comprehensive care management program. Cancer Facts 10 million current cancer patients in the US 1.5 million new cancer patients per year by 2010 Longer survival For top 16 cancer types 46 phase III drugs in development New indications and new molecules Genentech Market Research Non financial barriers Physicians Patients Caregivers To compliment our drug assistance programs Market Research Sources Primary Data Source: 55 Patient, caregiver, physician, nurse and social worker one-on-one telephone interviews conducted in March-April 2006 Materials from the Patient Marketing Group: “Determining the Potential for Patient Marketing Efforts,” The Brand Engineers The Brandware Group, Wave 2, March 10, 2006. “Policy Challenges and Opportunities in Closing the Racial / Ethnic Divide in Health Care,” Race, Ethnicity and Health Care Issue Brief by The Henry J. Kaiser Family Foundation, March 2005. Brooks Group Reports on Non-Financial Barriers to Patient Access, March 2006 Site Visits in San Francisco and Houston, April 2006 Expert interviews conducted by Monitor Group, March-April 2006 Colorectal Cancer Patient Diagnosed 3 years ago Rural area Comments: Physicians “go too fast”, “overload patients” No support Depressed Recommendation: Call patients to check up on them every once in a while Lung Cancer Caregiver Mother diagnosed in 2005 Need to have “someone available who could answer questions and provide guidance on where to go” Has not found doctors offices to be too helpful Colorectal Cancer Caregiver Father diagnosed in 2003 Multiple rounds of chemotherapy Told by his GI doctor to find a canc