第4章International Tourism.ppt

Chen Jianhui Chapter 4 International Tourism Chapter 4 International Tourism Section A Introduction Service exports and imports refer to international earnings other than those from goods sent to another country. Receipt of these earnings is considered as a service export, whereas payment is considered as a service import. Services are also referred as invisible. International business comprises many different types of services. 服务进出口指除去商品进出口以外的那部分国际收支，获得收可看作服务出口，支出则可当作服务进口：服务这种商品，也被看作是无形商品。国际贸易包括许多不同种类的服务。 One type of international business is tourism and transportation. Earnings from transportation and from foreign travel can be an important source of revenue for international airlines, shipping companies, reservations agencies, and hotels. 旅游业和交通运输业就是其中一种形式。交通运输业和旅游业是国际航空公司、航运公司、预约服务机构和旅馆收益的主要来源。 The tourist industry has been one of the fastest growing industries in modern times. Indeed, the growth rate of tourism has generally exceeded the growth rate for the worldwide economy. 旅游业一直是现代社会经济增长最快的产业之一。事实上，旅游业经济增长率已普遍超过了全球经济增长率。 The marketing approach for the two major divisions among tourists- recreational and business travelers- is somewhat different. 对待娱乐性游客和商务旅行者的营销方法是不同的。 NOTES UNWTO World Tourism Barometer世界旅游组织世界旅游晴雨表 gross domestic product国内生产总值 exchange rate汇率 international tourist国际旅游 consumer confidence消费者信心 global economic recession全球经济衰退 Tourism Resilience Committee旅游抗灾委员会 Section B Tourism, alongside other economic sectors, is feeling the impacts of the deterioration of the global economy. The economic downturn - combined with increasing uncertainties, extreme market volatility and declining consumer and business confidence - took already its toll on international tourism demand as proven by plummeting results during the last months of 2008. 旅游业与其他经济部门一道感受到了全球经济恶化的影响。经济不景气-加上不确定因素增多，极端的市场波动和下降的消费者和商业信心-种种此类早已在国际旅游需求上体现出来，2008年过去几个月的需求下降可