致用商务英语阅读（上）programme_three_Visiting_Trade_Fair教材教学课件.ppt

Q 1 Have you ever attended trade fairs? If so, how did you feel at trade fairs? Q 2Do you think trade fairs as mediums of promoting sales are better than other media? Trade fairs are one of the most effective mediums for establishing and maintaining customer relations. In increasingly digital age, they are the only media where buyer, supplier and product physically come together-a potent force for business. Highly targeted With their tightly focused profiles and carefully targeted audiences, trade fairs are highly cost-effective sales and marketing platforms. Reed trade fairs is committed to delivering business contacts that create value for each and every customer. Through buyer clubs, appointment setting systems etc, and on-line visitor planning services, we match the needs of importers and suppliers ever more closely. Flexible Trade fairs provide a highly flexible environment in which a wide range of sales and marketing objectives can be achieved, from generating sales leads and launching new products, to building brand image, maintaining customer relations and appointing new agents. With a wealth of exposure opportunities, from stand presence and sponsorship, to seminars and competitions, and awards, together with our web sites, Reed events provide a dynamic environment for your sales and marketing activities. A two-way communication process Unlike magazines and direct mail, trade fairs involve a two-way communication process. Visitors can question, challenge and debate. Exhibitors can give and seek information. Most importantly, business is conducted face-to-facethe most persuasive form of selling, and of building customer relationships. The buyer comes to you Trade fair visitors are pro-active rather than passive recipients of your sales and marketing messages. They make a conscious decision to attend, and set aside valuable time to do so. Many are specifiers and influencers who it might otherwise be impossible to identify. Neutral sales enviro