国际商务International_Business_(Charles_W.L._Hill_第七版)Chap012_The_Strategy_of_International_Business教材教学课件.ppt
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演示文稿演讲PPT学习教学课件医学文件教学培训课件
International Business 7e
by Charles W.L. Hill;Chapter 12
The Strategy of International Business;Introduction ;Strategy And The Firm;Strategy And The Firm;Value Creation;Value Creation;Classroom Performance System;Operations: The Firm As A Value Chain;Classroom Performance System;Operations: The Firm As A Value Chain;Global Expansion, Profitability, And Profit Growth;Expanding The Market: Leveraging Products And Competencies;Location Economies;Location Economies;Classroom Performance System;Experience Effects;Experience Effects;Experience Effects;Leveraging Subsidiary Skills;Summary;Cost Pressures And Pressures For Local Responsiveness;Cost Pressures And Pressures For Local Responsiveness;Pressures For Cost Reductions;Pressures For Local Responsiveness;Pressures For Local Responsiveness;Classroom Performance System;Choosing A Strategy;Choosing A Strategy;Global Standardization Strategy;Localization Strategy;Transnational Strategy;International Strategy;Classroom Performance System;The Evolution of Strategy;The Evolution of Strategy;Classroom Performance System
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