北大光华组织与管理week2概要.ppt

　在人类的商业活动中，经济利益决非是首要和唯一的原动力，他在使人们愿意去工作的激励因素排名中是很靠后的．．．工作中的人们不仅仅是“经济人”，更是社会性动物，他们不仅有经济需要，还有个性和社会的需要。工作提供给他们的不仅是一种生存手段，更是一种生活方式．．．．．当我们放弃“经济人”的观念时，我们开始质疑商业组织的理念：它是否只是一种为了提高生产效率的合理的运营组织。 　－－Roethlisberger,F.J.,1984,pp.12-13 Current Trends And Issues Globalization all organizations are faced with the opportunities and challenges of operating in a global market No longer constrained by national borders Strategic alliances 2-* Current Trends And Issues (cont.) Entrepreneurship three important themes pursuit of opportunities - capitalizing on environmental change to create value innovation - introducing new approaches to satisfy unfulfilled market needs growth - not content to remain small will continue to be important in all societies will influence profit and not-for-profit organizations 2-* Current Trends And Issues (cont.) Managing in an E-Business World E-commerce - any form of business exchange or transaction in which parties interact electronically E-business - comprehensive term describing the way an organization does its work by using electronic (Internet-based) linkages with key constituencies may include e-commerce three categories reflect different degrees of involvement in e-business intranet - an internal organizational communication system that uses Internet technology and is accessible only by organizational employees 2-* Types of E-Commerce Transactions E-Commerce Business-to-Consumer (B2C) Electronic retailing Government-to-Business (G2B) All transactions between companies and government agencies Business-to-Business (B2B) All transactions between a company and its suppliers Consumer-to-Consumer (C2C) Electronic markets formed by Web-based auctions 2-* Categories of E-Business Involvement E-business units within traditional organization E-business-enhanced Organization E-business tools and applications used within tradi- tional organization E-business-enabled Organization Organization’s entire work processes revolve around e-business model 2-* Cu