挚爱一生婚纱影楼在经营中存在的问题及对策分析.pdf

挚爱一生婚纱影楼在经营中存在的问题及对策分析 摘 要 随着经济的快速发展，国家的稳定与繁荣，婚纱影楼行业也在突飞猛进的发展。 并且，随着人们生活水平的提高，有越来越多的人在满足物质条件的同时，也越来 越重视在精神层次的满足。挚爱一生婚纱影楼就是在这之中，健康，快速发展起来 的婚纱影楼之一。它经过十年的发展，目前，已经成为怀柔地区较有名气的婚纱影 楼之一。 挚爱一生婚纱影楼于1999年8月18 日成立，座落于怀柔区迎宾北路6号。这 是挚爱一生婚纱影楼的第一个店面。挚爱一生婚纱影楼秉承“至尊、至善、至美” 的经营理念，以“一流的质量，一流的服务，一流的设备”成为本地区人民心目中 婚纱摄影的代名词。 本文介绍了挚爱一生婚纱影楼的现状，提出了在挚爱一生婚纱影楼在经营中存 在的问题。运用市场营销学中的4P分析法以及SWOT分析法，对挚爱一生婚纱影楼 进行分析与决策，提出了产品与价格组合、宣传手段、合作方式以及提高员工素质 的决策方法，使挚爱一生婚纱影楼有更好、更全面、更快速、更稳定的发展。 关键词：挚爱一生婚纱影楼，观念营销，SWOT分析法，营销组合 I 挚爱一生婚纱影楼在经营中存在的问题及对策分析 ABSTRACT With the rapid economic development, the countrys stability and prosperity, wedding photo studio industry, is also rapid development. And, as peoples living standards improve, more and more people to meet the physical conditions at the same time, more and more emphasis on the spiritual level of satisfaction. Deeply loved salon among the healthy and rapid development up one wedding photo studio. It is after ten years of development, at present, has become the Huairou District, one of the more famous wedding photo studio. Deeply loved salon built on August 18, 1999 the establishment is located in Huairou District, Yingbin Road 6. This is the Deeply loved salon s first store. Lovely and deeply studio of wedding photo, adhering to the supreme, perfection, to the United States business philosophy to first-class quality, first-class service, first-class equipment into the minds of the people of the region