银行服务营销论文.doc

  1. 1、本文档共3页,可阅读全部内容。
  2. 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
银行服务营销论文

Our bank service marketing paper Abstract: with the development of economy, the bank as the service industry whose characteristics is more and more remarkable, however the existing bank’s marketing cant emphasize this characteristics. This paper analyzes the marketing new ideas, service marketing to customer demand for the center, the high quality service for the purpose, and provides customers with satisfactory financial products and services. Keywords: service marketing; Banks; customer The service and service marketing service marketing’s purpose is to provide intangible service. If the visible product is an object or a thing. Service is shown as a kind of behavior, performance or effort. As service is invisible, customers to perceive and judge service quality depends on customers perception. Customer is the core of service marketing. The service inseparability decided the consumption of products and service providing offered at the same time, also consumers directly participating in the service of the production process, cooperating with service provider closely, customers as part of the service. In this process, the quality of the service performance depends on not only the quality of service, also the customer of personal conduct closely related. Our state-owned commercial bank service marketing current condition To the domestic financial market. Compared with the foreign capital bank, Chinas state-owned commercial bank after nearly 60 years of business operation, quite understand Chinese consumers, have the ability to develop financial products for the customer demand; To better communication with customers, mining the potential demand; To our countrys financial policy is very familiar with。 service species diversity. Along with market demand’s diversity and personality, commercial Banks should continuously introduce new financial products to meet customers’ need, which requires increasingly diversified commercial banking services. In recent years, various

文档评论(0)

asd522513656 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

1亿VIP精品文档

相关文档