全球商业型录市场研究报告—Yellow Pages.docxVIP

全球商业型录市场研究报告Yellow PagesProduct DescriptionThis report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments: Print Yellow Pages, Internet Yellow Pages, and Mobile Yellow Pages. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018. The report profiles 134 companies including many key and niche players such as Dex Media, Inc., Eniro AB, Solocal Group, Seat PG SpA Italy, Sensis Pty Ltd., Trudon (Pty) Ltd., TRUVO, Valley Yellow Pages, Hibu plc, hibu Inc., Yellow Pages Group, YP, and ZipLocal. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.Table of ContentsI. INTRODUCTION, METHODOLOGY PRODUCT DEFINITIONSStudy Reliability and Reporting LimitationsDisclaimersData Interpretation Reporting LevelQuantitative Techniques AnalyticsProduct Definitions and Scope of StudyPrint Yellow PagesInternet Yellow Pages (IYP)Mobile Yellow PagesII. EXECUTIVE SUMMARY1. INDUSTRY OVERVIEWPreludePrint YP Still Significant, But Losing MomentumDigital Expansion to Pep up RevenuesYellow Pages Market Shifts towards Digital PlatformImpact of Recession in Retrospect2. MARKET DYNAMICSYellow Pages Find Favor for Local SearchingTable 1: Local Search Market (2012): Percentage Share Breakdown of Searches by Format (includes corresponding Graph/Chart)Local Search Marketing: Implications for Yellow PagesTable 2: Leading Worldwide Sources of Local Business Information (2012): Percentage Share Breakdown by Source (includes corresponding Graph/Chart)Table 3: Global Advertising Market (2011): Percentage Share Breakdown by Format - TV, Direct Mail, Newspapers, Internet, Yellow Pages, Magazines, Radio and Others (includes corresponding Graph/Chart)Local SEOs: An Emerging TrendAdvertising in Both Print