Exploring Corporate Strategy 8th Edition -Chapter03_Strategic Capability文档.ppt

* * * * * Use clip from eBay video, start at 1:50 through 2:14 (on value of customers for eBay) 3-* SWOT Analysis Strengths Weaknesses Opportunities Threats 3-* Limitations in Managing Strategic Capabilities Competences valued but not understood Competences are not valued Competences are recognised, valued, and understood 3-* Developing Strategic Capabilities Add and change Extend Stretch Exploit Cease Develop externally 3-* Case Example: eBay Analyse eBay’s strategic capability. * * * * * * * * * * * * * * * Use eBay video, begin at 4:54 through 5:31 (section on eBays effect on small antique shops) * * * Use clip from eBay video, begin at 5:32 and go to 6:13 (section on eBay and car market) * * * * * * * * * * Insert section from eBay clip: 6:30-7:44 on percentage of fraud 3-* Exploring Corporate Strategy 8e, ? Pearson Education 2008 The Strategic Position 3: Strategic Capability 3-* Learning Outcomes (1) Distinguish elements of strategic capability in organisations: resources, competences, core competences, and dynamic capabilities Recognise the role of continual improvement in cost efficiency as a strategic capability Analyse how strategic capabilities might provide sustainable competitive advantage on the basis of their value, rarity, inimitability, and nonsubstitutability 3-* Learning Outcomes (2) Diagnose strategic capability by means of value chain analysis, activity mapping, benchmarking, and SWOT analysis Consider how managers can develop strategic capabilities of organisations 3-* Core Concepts in Strategic Capability Foundations Cost efficiency Sustainability Organisational knowledge Analysis Development 3-* What is Strategic Capability? Strategic capability refers to the resources and competences of an organisation needed for it to survive and prosper. 3-* Exhibit 3.1 Strategic Capabilities and Competitive Advantage 3-* What are Resources? Tangible resources are physical assets of an organisation such as plant, labour,