II新闻标题.pptVIP

Headlines Simplicity isnt simple. Functions of Headlines Summarizing the story Arousing the reader’s interest Beautifying the newspaper page Indicating how much importance each news item has Features of headlinese -- lexical features -- grammatical features -- rhetorical features -- punctuative features lexical features special vocabulary: --preference for midget words --preference for abbreviatons --preference for acronyms --preference for coinage / blending preference for midget words Six Die in Moscow Bomb Blast （6人在莫斯科炸弹爆炸中死亡，blast=explosion） Annan Reaches Bagdad in Last-Minute Peace Bid (安南抵达巴格达做最后一刻的和平努力，bid=attempt) Governor to Axe Aide. (州长将解雇随从，axe = dismiss) Moscow’s Food Price Soaring （莫斯科食品价格飞涨，soar=increase dramatically） Sino-US Venture Expands Biz in China （中美合资企业扩大在中国业务，biz=business) US Refuses to Back Environment Fund (back = support, 美国拒付环保基金) Tax Row Brought Thatcher Down (税收争吵导致撒切尔下台， row = quarrel) Iraq is Cool to Aid Offer (伊拉克对外援不感兴趣 cool = uninterested) Border Feud Leads to War (边界争端引发战争 feud = dispute) Carter Man in China (man = representative) Company vies for IT giant New curbs on immigration Florida Court Oks Proposed Office Smoking Ban preference for abbreviatons Int’l high-tech expo held in Beijing 北京国际高科技博览会举行 New forex rules to take effect (外汇管理新条例即将实施 forex:foreign exchange ) Soviet Sub probably not Worth US Salvage (苏联潜艇不值美国打捞 sub = submarine) EEC Warns Nuke arms spread (欧盟警告当心核武器扩散，nuke = nuclear) preference for acronyms Long-Term Plan to TCM （TCM =Traditional Chinese Medicine，中医） IBM Sets Wireless Web Pacts for E-business (IBM=International Business Machines Corporation，美国商用机器公司) Members’ Close Ties Emphasized Ahead of SCO Summit (SCO=Shanghai Co-operation Organization，上海合作组织) US seeks MIAs (MIA= Missing in Action，作战失踪人员) CIA Linked to Zaire Weapons Route (中央情报局与扎伊尔武器偷运有关， CIA = central intelligence agency) the SOE dilemma (国有企业的困境， SOE = state-owned enterprises) preference for coinage / blending Court Backs