消费者偏好和包装材料可回收性外文文献.pdf

Resources, Conservation and Recycling 115 (2016) 1–8 Contents lists available at ScienceDirect Resources, Conservation and Recycling j o u r n a l h o m e p a g e: w w w. elsev /locate/res conrec Full length article Consumer preferences and demand for packaging material and recyclability Kimberly Klaiman, David L. Ortega ∗ , Cloé Garnache Dept. of Agricultural, Food and Resource Economics, Michigan State University, 446 W. Circle Dr., East Lansing, MI 48824, USA a r t i c l e i n f o a b s t r a c t Article history: An increase in the amount of packaging consumed in the U.S. has put pressure on companies to take Received 26 April 2016 responsibility for the entire life-cycle of their product. This study uses discrete choice experiments to Received in revised form 11 August 2016 assess consumer willingness to pay (WTP) for packaging materials and recyclability of a beverage prod- Accepted 17 August 2016 uct. A between-subject design was used to analyze the effectiveness of indirect questioning in addressing Available online 24 August 2016 issues of social desirability bias as well as the effects of information on consumer behavior. Consumer WTP for packaging material was highest for plastic packaging, followed by glass, carton and aluminum. Keywords: Our empirical analysis reveals that indirect questioning results in WTP values for packaging recyclability Packaging