举办地方文化节庆关键成功因素探讨以清境火把.pdf

高雄應用科技大學人文與社會科學學刊2 卷2 期（2016 年 12 月），1-17 頁 DOI: 10.6554/JKTUHS.2016.0202.01 舉辦地方文化節慶關鍵成功因素探討 —以清境火把節為例 1 2 1 3* 1 南華大學文化創意事業管理學系副教授 2 南華大學文化創意事業管理學系助理教授 3 南華大學文化創意事業管理學系碩士 摘 要 地方文化節慶、清境火把節、關鍵成功因素、層級分析法 ＊作者姓名：葉瑞其 通訊地址：622 嘉義縣大林鎮南華路一段55 號 E-mail: richya168@ Journal of Kao-Tech University – Humanities and Social Sciences Vol.2 No.2 (December, 2016), pp. 1-17 DOI: 10.6554/JKTUHS.2016.0202.01 Key Success Factors of Local Cultural Events -- A Case Study in Cingjing Torch Festival 1 2 1 3* Tsung-Jen Yang , Lin-Po Hung , Yu-Kai Huang , Jui-Chi Yeh 1 Associate Professor, Department of Cultural and Creative Enterprise Management, Nan Hua University 2Assistant Professor, Department of Cultural and Creative Enterprise Management, Nan Hua University 3Master, Department of Cultural and Creative Enterprise Management, Nan Hua University Abstract This research take Cingjing torch festival as an example to explore the key success factors of holding local cultural events. Through literature review and informal survey, potential factors is summarized. The first questionnaire survey was conducted to the scholars and experts to confirm the indicator. Afterward, The study establish a hierarchical structure, including 5 dimensions and 20 key factors under these dimensions. In addition, these dimensions and factors were used to design the questionnaire of Analysis Hierarchy Process. The second round questionnaire survey objects were 19 intervie