国际汽车细分市场划分方法—国际标准.pptVIP

May 7, 2001 Global Segment Definitions Guidelines Third-generation segmentation in order to better represent recent future “sub-segment” activity MPVs, SUVs PUPs broken down into A-E where applicable (MPV-C = Scenic) Top-end of market represented by F1 F2 with price/image as main criterion Entry level small passenger car Typically inexpensive “City Cars” Mostly 3dr hatch but 5dr increasingly commonplace Hatch/MPV definition can be difficult Small passenger car Typically 3 or 5 door hatchback Increasingly estate variant offered Sedan variant sometimes offered – mostly for emerging markets Medium-sized passenger car Typically 5 door hatchback Estate variant commonplace 4 door sedan variants often available (especially popular in U.S. Asia) Medium-sized passenger car C2 status usually determinedby brand and/or bodystyle(esp. sedan) Upper Medium-sized passenger car Traditionally the “Family Car” Segment Mostly Mainstream Brands Sedan Estates favoured but some markets still opt for Hatches Executive passenger car Brand is vital in this segment Sedan dominates but Estate popular Cabrio Coupe offered by big players Large /or Luxury Class Large sedans dominate the segment Brand vital here Sports also present High Luxury Class Sedan dominates segment Brand vital Sports models important Super luxury passenger cars “Entry” level to the world of low volume, high prestige, luxury branded models Multi-car brand owners normal (i.e. own 2-3 vehicles already) 85% of the owners switch brands with new model in same segment Ultra Luxury, prestige exotic passenger cars Typically very low volume, high prestige, luxury branded models Portfolio buyers commonplace (i.e. own 5 vehicles already) 85% of owners switch brands with new model in same segment MPV-Bs usually spun off existing B Segment car platforms have higher aspect ratio (height:length) “Combispace” LCV-based models will increasingly be displaced by “real” purpose-built car-based products Designed to carry up t