英文提案challenge-limit-FAW-VW-Bora-Racing-Plan-Draft.pptVIP

DMG BORA TEAM Driving Bora, challenge limit －FAW-VW Bora Racing Plan Draft Background, strategy, objective Strategy Organically combining the feature of car sports with the advantage and brand image of Bora, through fostering and programming professional car racing event, a special image in Chinese car racing is endowed with the enterprise and its products, i.e.the explorer and disseminator of modern Chinese car racing. The role is shifted from a participant to a disseminator and leader. The scale of car racing is from small to large— Individual car race for Bora, race containing other cars, city street race The scale of car racing is upgrading from experimental point to scale correspondence—Bora car racing training camp, small-sized race, yearly car racing, Participants are ranging from small groups to the public—racing car driver, car racing fans, Bora fans, the public Objective 1、Through cultivating and developing subject racing car sports, upgrade the corporation image 2、Via the publicity of car racing event, help the popularization and publicity of Bora product image and core brand concept 3、Through the publicity of the race, deliver the idea that Bora means good quality, expand the good reputation and fame. 4、Create a particular sports event that belong to Bora only and endow Bora with a unique brand image Seven-Star International Auto-cross Heineken Tennis Open Race 555 HK-BJ Rallycross Long term Plan of Bora car racing Integral event plan: 1、Race content and format design（Professional race organizing company, profession sports organization, professional marketing company): Content setting, race procedures, enrollment criteria, racing rules 2、Publicity： Unique race packaging, Bora training camp packaging, ads publicity, Related brand co-promotion 3、Brand： Work with brand promoting strategy, emphasize on the outstanding product quality of Bora, upgrade the brand image 4、Participants： Through the public prai