如何回一封完的邮件.ppt

如何回一封完美的邮件？ 我们收到客户的来信，第一封来信，可能是：偶发、群发、随意发、发错第二封来信，可能是：确定对产品感兴趣??????????????????????被你公司或你公司的产品所吸引第三封来信开始: 详细了解产品??????????????商谈交易细节 首先要做的就是判断、剖析客户的心理，然后对症下药 询盘4例供大家参考例1Dear Sir,??Please give me your full product list with Unit Prices FOB China.Thanks.******这封邮件，我们可以得知以下信息：1. 称谓不针对某个人 ---------------- 可能是群发邮件2. 没有介绍自己 ---------------- 可能是小公司3. 产品不明确 ---------------- 不是内行4. 没有交易细节 ---------------- 没到采购环节 面对这种询盘，我们一般的应对方法是：无视/鄙视， 简单报价、详细介绍公司、产品/模板。 -针对这种询盘，我们可以换位思考一下，发出了这种询盘，首先，买家同样很难得到其他供应商的重视；其次，买家很小，需要帮助，很容易就可以信任我们；再次，买家不内行，大供应商的优势相对减弱。 回复 针对这种询盘，我们不妨提出引导、以便获取更多客户的信息。比如我们做以下回复：Dear ***,We produce street lighting pole, high mast pole and electrical pole, which one are you interested in?Also please indicate quantity for us to quote.Regards***（当然买家情况完全未知的时候，我们需要先判断客户的真实性 ) 例二 Dear ,We are a India company from ***. We omterest very much in your products but suitable prices are very important for us. So please sent us your prices.Best Regards询盘重点：特别提到价格要好；反映问题：客户兴趣真实，但实力有限； 应对方法 Dear ,Thanks for your inquiry. Have you bought from China before?Our products have a quite wide price range for different types and different requirements ***Regards. ( 买家纠结价格的，先了解专业度和购买力为好 ) 例三 Hi Sir, We are the cooperative party with electricity company in PH. We now need 30ft 35ft poles as well as 50ft poles.Quote if you are in the very business.***提前突破口： 1. 30ft 35ft 50ft poles-表达对市场的熟悉 2.和电力公司有合作-价格可以给出 对策 Dear ***,Attached is the price list for NEA poles. And ** can be packaged in one 40*HQ.( 针对意向性高的买家，表现出专业的样子 ) 例四 I am looking for *** pole : Top Dia: **MM Bottom Dia: **MM LENGTH: 8000MM Material: Q345 and galvanization Qty: 200 sets CIF ** Technical Catalog with dimension drawingDelivery time: From you receive our money + shipping timeValidity of your priceAll documents ( Shipment documents, Packing list, Invoice and Original Certificated ) must be send by DHL or FedEx or any quickly post mail after you shi