汽车营销的策分析.doc

摘 要 汽车作为一个高端的产品，便捷的交通工具也将继续吸引人们的目光，拥有家庭轿车已成为一种追求。与汽车本身是一个高档消费品，在购买该车的人不能毫无顾忌的去买一辆汽车，但现在的汽车市场已从卖方市场转向买方市场，这使得汽车市场的竞争越来越激烈。因此，汽车销售策略，销售技巧，销售程将被称为主体，逐渐成为一门科学 4S店的销售实习经验，首先介绍一下奔驰汽车的相关历史与几款市场上的主打车型，然后对梅赛德斯-奔驰的具体销售策略进行讲述，例如梅赛德斯-奔驰汽车的销售策略特点，销售策略的特性、销售策略的类型和内容进行较为详细的论述。再详细讲解梅赛德斯-奔驰的具体销售流程，与六方位绕车的方法，并且以梅赛德斯-奔驰S600L举例说明。总之，为了促进汽车销售的汽车产品贸易战略的目的，并不是一个简单的空话，是日积月累的汽车销售顾问经验，是汽车销售顾问需要根据不同的情况，不同的情况，利用各种渠道，各种完成。 关键词 销售策略；销售技巧；销售流程 Abstract The car as a?high-end products?in the modern,?convenient transportationtools?will continue to?attract?peoples attention,?with?the family car?has become a pursuit.?And?the car itself is?a?high-end consumer goods,?buy a car?in the purchase of the car?of the people?without?scruple,?but now the car?market from a?sellers market to a buyers?market,?which makes?the automobile market competition is more and?more fierce.?Therefore,automobile sales?strategy,?sales skills,?sales?Liu?Cheng?will be referred to as the?main body,?and gradually?become a science.?In this paper,combined with the?Mercedes Benz 4S?shop in Daqing?star?salesinternship experience,?first?introduce the relevant?history?of Mercedes Benz?and?several markets?flagship model,?and then the specificmarketing strategy?of Mercedes Benz?were told,?for example,?Mercedes Benz?car sales?strategy?characteristics,?type and?content characteristics,marketing strategy?the?sales?strategies?discussed in detail.?To?explain in detail the?specific?process of sales?of Mercedes Benz,?and six methods ofrange?around the?car,?and in a?Mercedes Benz S600L?examples.?In short,in order to promote the?automotive products trade?strategy of automobilesales?purposes,?is not a simple?words,?is the?days and months multiplyingcar?sales consultant?experience,?is a car?sales consultant?according to different situations,?different situation,?using a variety of channels,?a variety of?complete.?Along with the?automobile sales?market has become more?perfect and?for customers to choose the?brand?of many?reasons,should take the?c