浅析成都会展的发展.doc

浅析成都会展业的发展 学生姓名 院系名称 旅 游 学 院 专业名称 旅游管理（酒店方向） 班 级 2011级1班 学 号 指导教师 答辩时间 2015年04月16日 浅析成都会展业的发展 学生姓名： 指导老师： 内容提要： 会展业是现代服务业的重要组成部分，是会议、展览、节事活动相关行业的总和，对促进经济技术交流与合作、提高城市的知名度和竞争力有着重要的作用。自2003年提出建设 “会展之都”以来，成都会展业进人快速发展阶段，已成为拉动我市经济发展的重要力量。本文分析了在经济全球化局势日渐加快、国际交往日渐频繁、中国会展业飞速发展的这个大环境下，成都会展业发展的一个基本状况，分别从成都会展业的发展现状，发展的优势劣势分析，在明确自身不足的情况下，找准定位，提出未来发展的策略和可行性的发展思路，如优化行业管理；强化人才培育，加强人才投入；推行信息技术等措施来实现会展业的创新，使其有更广阔的发展前景。 关键词：成都 会展业 现状 前景 Analyses the development of exhibition industry in chengdu Abstract: The exhibition industry is an important part of modern service industry, is the sum of conferences, exhibitions, festival activities related industries, to promote economic and technological exchanges and cooperation, enhance the visibility and competitiveness of the city plays an important role. Since 2003 proposed the construction of exhibition of all the years, Chengdu exhibition industry into the stage of rapid development, has become an important force driving the citys economic development,this paper analyzes the basic situation of the development of exhibition industry in Chengdu under the increasingly accelerating economic globalization, more and more frequently International communication, and the rapid development of china’s exhibition industry. It analyzes respectively from the current situation of the exhibition industry and the superiority, inferiority of its development, in the case of knowing the flaws of its development, finding the right position, to put forward the strategies of future development and feasibility development ideas,Such as optimizing industry management; strengthening personnel training, strengthen personnel investment; and other measures to IT innovation exhibition industry, it has a broader development prospects. Key words: Chengdu exhibition industry present situation Prospect目 录 一、会展的介