1.跨文化交际.ppt

Intercultural Communication (Case Analyses) CONTENTS 1. Why Take Intercultural Communication (IC)? 2. Understanding among Peoples 3. Comprehending Verbal Communication 4. Perceiving Non-verbal Communication Why take Intercultural Communication? If only 100 people left in the global village 1. 17 speak Chinese 2. 9 speak English 3. 8 speak Dard 4. 6 speak Spanish 5. 6 speak Russian 6. 4 speak Arabic. 7. 50 speak Bengali, Japanese or French. If only 100 people left in the global village 33 Christians 18 Moslems 16 no religion 14 Hindus 13 different religions 6 Buddhists If only 100 people left in the global village 61 Asians 13 Africans 12 Europeans 8 North Americans 5 South Americans 1 Australasian 2. Understanding among Peoples Cultural Conflicts: Case Analysis Advertisement by McDonalds Corporation In June 2005, McDonald’s Corporation issued one advertisement in China for its discounted food. In this advertisement, a Chinese customer is begging a McDonald’s shop manager to offer him a discounted price with his knees down, but the manager refused, shaking his head for the overdue discounted time. But all of sudden, a voice came out, saying “Luckily McDonalds understands the pain I feel when I miss an opportunity, and it gives me 365 days of discounts.”. The World in Intercultural Contact Comprehending Verbal communication 1. Language and Culture The influence of culture on Language language as a reflection of the environment E.g. The Eskimos have complex classification of types of snow The Zulu tongues have 39 words for “green” South Pacific Islanders have numerous words for “coconut” The Chinese and Japanese have a variety of words for “rice” and “tea” Language Culture Language as reflection of values Language is a mirror of culture Case 1 Chinese kinship terms --- reflect the importance of our family system Case 2 Japanese Suffix Used with an Individual Name--- reflect its high-power distance cu