香港英文房产提案-St. George Building62p.pptx

Integrated Communication Plan for the Launch of the St. George Building;Agenda;Agency Task;Property Market Update;Property Market Update (cont’d);Competitive Framework;Competitive Framework (cont’d);Potential Target Group;Potential Target Groups;Potential Target Groups; Anything behind St.George Building ??;Intangible Values...;Tangible Values... ;;Selling Strategy;Our Proposition ;360o Communication Strategy;Public Relations Activities forSt. George Building;PR Objectives;Public Relations Approach;Pre-launch Programmes to build prestige for Kadoorie Hill St. George Building;“Kadoorie Hill Walk For A Million”加多利山名人慈善百萬行;Road Show at Private Clubs;Jaguar Car Parade;Junior Elite Art Gala;Pre-launch Media Programmes;Launch Programmes;Showflat Private Preview Sessions;Special Arrangement at Showflat;Special Arrangement at Showflat;Special Arrangement at Showflat;Special Arrangement at Showflat;Launch Media Programmes;Launch Media Programmes;PR Budget;OgilvyInteractiveWorldwide;HK Internet users today;Interactive Strategy;Homepage;Banner ad - Sales Phase;CD Rom;Search Engine and Newsgroup;Search Engine;In-house Internet Connection;Media Recommendation;Role Of Media;Role Of Media;Media Scheduling;Media Scheduling;Media Deployment - Upmarket Magazine;Media Deployment - TV;Media Deployment - Cable TV;Media Deployment - Newspaper;Media Deployment - Newspaper (cont’d);Media Deployment - Radio;Media Deployment - Internet;Media Deployment - Outdoor Panels;Media Budget;Thank You !;;;