Research Evaluation Citation of Sources - Writing Center研究评价amp；引文的来源-写作中心.ppt

Effective Business Writing: A Workshop for SOM 301 Students Part 1: Business Writing BasicsPart 2: Formatting Sentence Level  ConcernsPart 3: Audience, Tone, Style Part 4: ContentPart 5:Organization FlowPart 6:Use of SourcesPart 7: Practice! Part 1Business Writing Basics Adapted from the following SOM 301 materials: Scott, N. (2010, Spring). Business Writing Basics, SOM 301. Three main rules: Say it in the fewest words possible Don’t offend your audience Guide your audience 1. Say it in the fewest words possible Change wordy phrases so they are more concise: Let’s practice! Rephrase the following: Feel free to In the near future In view of the fact that 2. Don’t Offend Your Audience In most cases, keep focus on the audience so the tone is friendly rather than unnecessarily authoritative Unnecessarily authoritative: “I think you should adopt the policies listed in my proposal when implementing a retirement plan” Friendly: “You may find the following information useful when implementing a retirement plan.” Use positive language Negative: “We will withhold payment until you complete the job satisfactorily” Positive: “When the job is completed satisfactorily, you will receive payment.” 2. Don’t Offend Your Audience Use inclusive and non-sexist language Exclusive/sexist: “Every attorney has ten minutes for his summation.” Inclusive/non-sexist: “All attorneys have ten minutes for their summations.” OR “Every attorney has ten minutes for a summation.” 3. Guide Your Audience Use plain English and avoid big words Confusing: “He hypothesized that the vehicle was not operational because of a malfunctioning gasket.” Conversational: “He thought that the vehicle was not working because of a bad gasket.” Avoid jargon, slang, and acronyms your audience may not know like: Below the belt, make a bundle, keep your nose to the grindstone SOM instead of School of Management, MIS instead of Management Information Systems 3. Guide Your Audience A