fuzzy language 论文(模糊语).doc

Analysis of the Specific Pragmatic Functions of Fuzzy Language in the Business English 【Abstract】As English for specific purpose (ESP), business English should be accurate and strict, in the pursuit of conciseness， clearness， accuracy. However， fuzzy language is still widely used in every aspect of business English. In this article，it mainly focuses on the specific analysis of several pragmatic functions in which it specifically analyses the positive pragmatic functions in the business English. 【Key words】fuzzy language；business English；pragmatic function Topic Selection To my way of thinking，fuzzy language, whose role is essential and active in current days, especially in business occasions, is full of charm. Therefore, I look up a variety of materials and references related to the pragmatic functions in the business English. The Contents 2.1 Introduction of the Background As a common strategy used in business, a good mastery of the pragmatic functions of fuzzy language is the general trend of the times. As English for specific purpose (ESP), business English should be accurate, strict, and be in the pursuit of conciseness，clearness，accuracy. However，fuzzy language is still widely used in every aspect of business English and the pragmatic functions of it are wildly focused. 2.2 An Overview of Fuzzy Language and Pragmatic Functions The concept of vagueness was first proposed by the American professor Zadeh (1965) in his article entitled Fuzzy Sets. He pointed out that if the expression is ambiguous and lack of accurate boundary to its opposite, we could collectively call them fuzzy language. Bertrand Russell (1923) also said that all of the languages are more or less fuzzy. Fuzzy language exists anywhere, because lots of words are full of uncertainty, such as beautiful, somewhat, as if and so forth. Pragmatic function is the language effects reflected from linguistic form which is suitable for communication environment in the situated context. It has a close conne