CIS课程设计作业.doc

正营美餐饮有限公司CIS导入报告 学院：经管学院 专业班级：工商081班 指导教师：刘怡君老师 团队成员：王坤、郭婷、林萍、朱冬冬、成志勇 完成时间：2010年10月31日 联系方式成志勇） 目录 企业概述···········································3 1.1企业介绍······················································3 1.2企业发展史····················································4 1.3 CIS导入的可行性报告··········································5 企业理念系统······································7 2.1事业领域······················································7 2.2企业的价值观··················································7 2.3企业精神······················································7 2.4企业使命······················································7 2.5企业哲学······················································7 2.6企业风格······················································7 2.7企业人才观····················································7 2.8企业服务观····················································7 2.9企业发展观····················································8 2.10企业座右铭···················································8 企业行为系统······································8 3.1企业对内活动内容··············································8 3.2企业对外活动内容··············································13 企业视觉识别系统·································15 4.1公司标志设计·················································15 4.2企业名称设计·················································16 4.3吉祥物·······················································16 4.4中英文标准字·················································17 4.5标准色的选取·················································19 4.6公司名片·····················································19 4.7公司工作证···················································20 4.8公司信纸·····················································21 总结············································22 附表一····························································23 负责单元模块： 王坤——第一部分“企业概述” 郭婷——第二部分“企业理念系统”朱冬冬——第三部分的“企业行为系统”中的第二小版块“企业对外活动内容” 林萍——第四部分“企业视觉识别系统” 成志勇——第三部分的“企业对内活动内容”与第五部分的总结 正营美餐饮有限公司CIS导入报告 一．企业概述 1.1企业介绍 1.1.1