TOYOTA企业文化.ppt

Class 1 History In 1933 , Started as a division of Toyoda Automatic Loom Works In 1935 , Its first vehicle were the A1 passenger car and the G1 In 1937 , Toyota was established as an independent company In 2008 , Toyotas sales surpassed GM, making Toyota NO.1 in the world The meaning of the logo There are three ovals in the new logo that combine to form the letter T“ The two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust that is placed between the customer and the company. The larger oval that surrounds both of these inner ovals represent the global expansion of Toyotas technology and unlimited potential for the future. The conception of service 我们遵从广汽TOYOTA “personal premium” (贴心的·尊贵的) 的渠道概念，以满足和超越顾客的期望为目标，致力于向顾客提供超越期盼的全新价值? 顾客满意度第一 每一位广汽TOYOTA的员工始终坚持“顾客第一”的宗旨，以一次完修为基石,提供高效率、高品质的服务和细致入微的顾客关爱服务? Sales Distribution * * Logo and branding Auto Show History Company Overview Toyota Headquarter Toyota City Toyota Motor Corporation is the company headquartered in Japan Toyota Motor company since 2008 beginning gradually replace GM(通用) and become the world ranking the first car manufacturer. Include the Lexus、Toyota and series of high low-end models. The name and brand of Toyota held a competition to establish a new logo emphasizing speed for its product line. Receiving 27,000 entries, one was picked up Toyota from the family name Toyoda. Still, there were no guidelines for the use of the brand name, TOYOTA“. Introduced a new logo to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. Logo and Branding Tundra Double Cab(双出租车) Plug-in(插电式)Prius Toyota Prius(普锐斯) FJ CRUISER(酷路泽) Prado(普拉多) RAV4