对中远集团进行五力分析.doc

Introduction COSCO is a diversified service multinational company in the world focusing mainly on shipping and modern logistics businesses. Besides, the group also serves as a shipping agency and provides with services in freight forwarding, shipbuilding, ship repairing, terminal operation, container manufacturing, trade, financing, real estate, IT, business consulting and contract employment. On the basis of integrated global logistics resources within the group, COSCO Logistics Co. Ltd. put into function, which remarks that COSCO has becoming a global logistics operator from a worldwide carrier based on shipping. Relying on well-established global land, sea and air transport system, modern large-scale storage base, high-quality transportation services, rapid and accurate transmission of information, COSCO enables itself to be a world leader in logistics services. By calling for a coordinated and sustainable development between company values and Humanities environment in order to maximize the companys economic interests, this report is written to help to make correct decisions, to actualize scientific management, to offer value-added service solutions to customers, to construct a harmonious enterprise, to implement the comprehensive risk management and global agreements. Political After Joining the WTO, Chinas foreign trade frictions have increased much more than before. We must handle trade relationship with all the foreign countries including developed countries and developing countries. Its a gradual process to become a trade power from a trading power. In this process, independent innovation is a source of power, high value-added is the fundamental factor. As the three levels of independent innovation, the original innovation, integrated innovation, capacity of introduction, absorption and re-innovation are all related to international cooperation .All of them have to be operated in the open rather than the closed environment. To innovate independently, we