欧洲泳装市场分析报告精品.ppt

Current Trends: Fabrics当下趋势：面料 Tan-through fabrics - the technology is continually developing to provide better fabrics that allow an even, strapmark-free tan. 晒透面料——阳光能均匀地，不留死角的晒到全部肌肤 The SunSelect range of tan-through fabrics marketed by Interlad also protects the body against the harmful effects of sunlight. Interlad的SunSelect系列也可保护身体不受阳光伤害 1997 the first tan-proof swimwear garments were launched in the UK. ? 1997年，首件防晒泳衣登陆英国 * Current Trends: Fabrics当下趋势：面料 Boots The Chemist claimed to have launched the first range of ladies beachwear to have an authenticated clothing protection factor (SPF) of 40-plus. The garments, including swimsuits, sarongs and shorts, block out most of the harmful UVA and UVB rays and are made from the soft Du Pont CoolMax fabric. Boots The Chemist发布了服装保护指数（SPF）达到40+的女式沙滩衣。这些服装，包括泳装，莎笼和短裤可以阻挡长短波紫外线，而且是用柔软的杜邦CoolMax面料制作而成 * Swimwear Retail Trends泳衣零售趋势 Women’s swimwear garments tend to be available at a wider range of price points with a higher average price than mens and childrens equivalents. 女式泳衣的平均价格比男式与儿童泳衣要高 Women’s purchasing tends to be driven by fashion considerations, which helps shorten replacement cycles. 女人购买泳衣被时尚因素所驱动，这样缩短了更换周期 * Swimwear Retail Trends泳衣零售趋势 Women have been rather more receptive to the concept of the beachwear wardrobe resulting in demand for garments, especially cover-up co-ordinates such as sarongs 女性更容易接受沙滩装衣橱概念，引发了对像莎笼这样的掩饰品的需求。 * Swimwear Retail Trends泳衣零售趋势 Multiple purchasing of mix-and-match garments and co-ordinating accessories such as sarongs. 混搭衣服与配饰的多样化购买 Price points have been boosted by sales of designer labels, by fabric and fibre advancements, such as water-repellent Teflon, and the development of beachwear ranges to complement swimwear. 随着设计师品牌销售的提高以及面料和纤维质量的进步，比如防水Teflon，还有沙滩装的发展，价格将会水涨船高 * Swimwear Retail Trends泳衣零售趋势 In-store Holiday Shop concept, and its decision to stock beachwear all year round to capitalise on demand beyond the key Spring/Summer selling period. 假日商店概念与囤货迎接春