历史文化名城旅游业的可持续发展研究——以丽江古城为例.docx

历史文化名城旅游业的可持续发展研究——以丽江古城为例摘要：丽江古城近几年过旅游开发，在带来巨大经济效益的同时，出现了过度商品化，粗俗化等一系列的问题。本文通过研究分析了当前丽江古城旅游业中不可持续问题出现的原因，主要包括过度追求经济效益的社会大环境的影响、政府缺乏长远和科学的保护发展规划、旅游化城市的定位偏差、缺乏对古城文化内涵的深刻理解等，并且运用可持续发展的原则和理论，有针对性的对丽江古城可持续发展旅游业提出改善措施和建议，如转变丽江古城的经营理念、制定符合循环经济的科学旅游开发规划、吸引原住民回归和恢复古城原生态风貌、提升旅游产品开发的档次等，对其他古城的旅游开发也有一定的启示意义。关键词：丽江古城；可持续发展；旅游业Study on Sustainable Developmentofhistorical and cultural tourism????????????? ----A Case StudyinLijiangAbstract: The tourism development in Ancient City of Lijiang in recent years bring huge economic benefits, but there has been over-commercialization, vulgar series of questions. This paper studies the analysis of the current unsustainable problems in the Old Town of Lijiang tourism reasons, including excessive pursuit of economic benefits of the social environment, protection and development of the Governments lack of long-term scientific planning, tourism positioning deviation of the city, the lack of a deep understanding of the ancient city of culture and the arts, and the use of the principles of sustainable development and theory, targeted sustainable development of tourism on the Old Town of Lijiang propose improvement measures and recommendations, such as the transformation of the business philosophy of the ancient city of Lijiang, development of circular economy science tourism development planning, to attract Aboriginal return and restore the ancient city with the original ecological features, enhance the grade of the tourism Product Development, also have some implications on the ancient city of tourism development.Keywords: Ancient City of Lijiang;sustainabledevelopment; tourism历史文化名城旅游业的可持续发展研究 ——以丽江古城为例一、绪论（一）选题背景及意义丽江古城，从1986年被评为中国历史文化名城，到1997年列入世界文化遗产名录，再到后来形成的举世闻名的“丽江模式”，丽江旅游成几何倍的增长。丽江的旅游业为当地带来了巨大的经济利益。丽江已获得世界文化遗产、国家级历史文化名城、国家级重点风景名胜区、全国文明旅游风景区示范点、省级自然保护区、省级旅游度假区、国家4A级景区等7项桂冠，并被国际旅游组织誉为“中国最令人向往的10个小城市”和“地球上最值得去的100个城市”之一，并先后获得欧洲最喜爱的中国旅游城市、全球人居环境优秀城市、中国最美的地方、中国优秀旅游城市等诸多殊荣。优美的自然风光、悠久的历史文化和丰富多彩的民族风情，吸引着越来越多的中外游客到丽江游览观光。如下图所示近十年来丽江