商业文化英文教程4.ppt

Chapter 4 The Globalization of Business Globalization: the growing economic interdependence of countries worldwide through increasing volume and variety of cross-border transactions in goods and services and of international capital flows, and also through the more rapid and widespread diffusion of technology. What makes it possible for globalization? --technology (computers) telecommunications revolution 3. advantages vs. disadvantages advantages : It’s a good chance for small-and medium-companies to take advantage of the new markets. (the global niche markets) It can improve the efficiency for the companies to deal with the business. Productivity will be boosted and living standards will be improved. Disadvantages: Globalization has triggered a “race to the bottom.” --exportation of jobs --localization by changing their characteristics (P40) --a paradox: The more global a company becomes the more reliant it must become on local resources to distribute its products or services to new markets. --How to deal with the paradox? 1) by learning to think globally and act locally 2) by encouraging a diversity of management 3) giving subsidiary operations in different countries a higher degree of autonomy than ever before --more and more business travelers fly frequently to conduct business across borders -- “ one-size-fits-all” set of standards for global business behavior (a world standard) --The more a company expands into the global marketplace, the more it relies on local resources and caters to local preferences. --world standards vs. American standards 1)Many international businesspeople will argue that when talking about the globalization of business standards people really mean the Americanization of such standards. 2)It’s not necessary to worry about Americanization of such standards. --the acceptance of a set of global standards 1)The actual achievement of a global ethics standard or a set of interna