商业文化英文教程5.ppt

Chapter 5  Customs Etiquette and Protocol I: The Importance of Appropriate Etiquette and Protocol 1. It can instill an individual with confidence to handle almost any situation in any culture. 2.It can help you embellish the company image. 3.It can make you stand out as a world-savvy individual in a competitive global market. 4. Your manners are often counted as highly as your knowledge of your subject matter or your brilliance at the negotiation table. II. Defining Business Etiquette and Protocol protocol—the customs and regulations dealing with diplomatic formality, precedence and etiquette. etiquette—conventional requirements as to proper social behavior. Protocol is what to do in a given situation. Etiquette is how to do it—and how to do it gracefully. Example: In Switzerland, punctuality is of prime importance. It is rude not to be on time for a meeting. If you must be late for some valid reason, call ahead and reschedule as soon as you know you might be late. III. Cultural Differences in Business Etiquette and Protocol Initial Business Relationship Social Entertainment Business Dress Gift-giving Etiquette Business Scheduling The Use of Humor , Initial Business Relationship First impressions are made only once but are remembered for a long time. Being sensitive to cultural variations when making initial business relationships will ensure that your first encounter with a person from another country will leave a positive impression. Elements—initial contacts, naming systems, and business card etiquette. initial contacts—making an appointment through a brief telephone call, writing a formal letter of request, the use of a “go-between”. eg: Latin America (Mexico): a month