符号与传播.ppt

第四章 符号与传播Chapter 4. Semiotics and communication 一.关于符号学What’s about___ Semiotics is not widely institutionalized as an academic discipline. Those who are studying in this field involved in semiotics include linguists, philosophers, psychologists, sociologists, anthropologists, literary, aesthetic and media theorists, psychoanalysts, and educationalists. ___Daniel Chandler Semiotics and communication. Semiotics is concerned with meaning-making and representation in many forms, perhaps most obviously in the form of ‘texts’ and ‘media’. 符号涉及: 意义的产生与解读 文本与传播的中介 The term text usually refers to a message which has been recorded in some way (e.g. writing, audio- and video-recording) so that it is physically independent of its sender or receiver. 文本的记载途径丰富多样 文本是相对独立的 A text is an assemblage of signs (such as words, images, sounds and/or gestures) constructed (and interpreted) with reference to the conventions associated with a genre and in a particular medium of communication. 文本是文字,图像,声音或姿势的组合; 文本的建构必须参照相关传播的惯例. Conclusion Sign is a medium of communication. Semiotics is one of the sources of communication studies. 符号是传播的信息载体，是传播学研究的母体科学之一。(Linguistics is only one branch of this general science. Saussure.1883 ) 一切符号是传播符号，离开传播的符号无法存在，离开符号的传播也无法成立。 符号学的两个传统Two traditions There are two traditions in semiotics theories, one is from the Swiss linguist Ferdinand de Saussure(1857-1913) and the another is from American philosopher Charles Sanders Peirce(1839-1914). 索绪尔: Founder of modern linguistics. 符号学由语言学发展而来，没有语言学就没有符号学，没有符号学，语言学就没有新发展。 Semiology 皮尔斯:Philosopher and logician, founder of modern semiotics. Semiotics Semiology, was a science which studies the role of signs as part of social life. Sa