××服装公司电子商务运营模式探讨.doc

毕业设计（论文） 题目：××服装公司电子商务运营模式探讨  ××服装公司电子商务运营模式探讨 摘 要 随着全球经济一体化和计算机网络技术的快速发展和应用,电子商务在我国也得到飞速发展。报告显示,电子商务网站总数由最初的1997年只有为数不多的几家电子商务服务商,发展到如今“遍地开花、百花齐放”的局面,电子商务服务商的数量经历了“几何级”的增长。,在规模、资金和管理方面的实力都比较弱的情况下,如何利用电子商务,赢得新市场、创造新的行销手段、参与到与大企业的竞争中来,成为一个值得思考的问题,为中小企业提供了一个与大企业竞争的平等机会,因此我国服装企业,尤其是中小服装企业应抓住这个难得的机会。Abstract With the global economic integration and the rapid development of computer network technology and application, electronic commerce in our country has been rapid development. The report shows, the total number of website of electronic business affairs from the initial 1997 only several e-commerce service providers, to the development of today blossom everywhere, all flowers bloom together. situation, the electronic commerce service provider number experience geometric growth. For Chinas medium and small sized clothing industry, scale, capital and management strength is weak compared to the situation, how to use E-business, win new markets, create new marketing means, participate in competition with large enterprises to, become a problem that is worth to think. Electronic commerce is the new century new trend in the development of enterprises, for small and medium-sized enterprises to provide a competitive equality of opportunity, so Chinas garment enterprises, especially small and medium-sized clothing enterprises should seize this rare opportunity. This topic in nowadays electronic commerce competitive market as the background, discusses the small and medium-sized garment enterprises -- the family clothing company e-commerce operation mode, contribute to the discovery of the enterprise electronic commerce business model advantages and disadvantages, optimize the existing electronic commerce operation mode, for the enterprise to save operating costs, improve enterprise beneficial result. And for other small and medium-sized garment enterprises electronic commerce operation mode is selected to provide reference. Keywords: electronic commerce,