丰田跨国战略研究(英文).ppt

;跨国公司经营;About Toyota;Toyotas car brand ;Toyotas market share  ;Competing products of its;In market share ; ;Status of the Chinese automotive market ;Organisational structure of TOYOTA;Departments of TOYOTA;Influencing factors in China;Influencing factors in China;Multinational;satisfying new requirements with new network capabilities and configurations;TPS;the target cost system;Global competitive advantages;Manufacturing capability development;Central, local, and transnational processes;(3)Four factor under central for gobal ①Technology :Toyotas lean philosophy ②Financing:analyze in China ③Staff mobility:Japans corporate culture ④A single regional market strategy (4) The change of Toyotas center centralization  after the financial turmoil ① Given the business district more decision- making power ② For the different tastes of different markets to introduce a suitable model ;CASE： “LEXUS”and“CAMERY”;Data analysis ;Work center of gravity → customer;Sets up the good brand ;Stepping in finance service ;Biological enterprise ;Participates in the world first-level equation automobile ;“the management is the decision-making” ;Toyotas supply chain strategy;Suppliers;Value chain ;TOYOTA VS GM;Data comparison ;Counter measures ;The idea suggestion ;GTMC;e-CRB;CAMRY;Successful reason ;Value chain ;Merger and acquisition of MNC; Ⅲ.Analysis of Toyota’s merger and acquisition 1.View of North America market (1)Cooperation between Toyota and NISSAN (2)Cooperation between Toyota and GM 2.View of China market (1)Purchase Daihatsu (2) Cooperation with FAWs 3. Conformity way after merger and acquisition;ENDThank you for your attention!