[电子商务概论]课件 第十三讲、移动商务.pdf

第十三讲、移动商务 郑小林 浙江大学 计算机学院 xlzheng@ October 31, 2006 Copyright © 2006 Xiaolin Zheng, Zhejiang University. Slide 13-1 主要内容 0. Open Case: Next Bus 1. 移动商务概述 2. 移动商务关键技术 3.移动商务的服务内容和商业模式 4.移动商务面临的瓶颈 5. 案例分析（日本i-mode和中国移动梦网） Copyright © 2006 Xiaolin Zheng, Zhejiang University. Open Case: Nextbus- A Superb Customer Service The Problem San Francisco( 旧金山) buses have difficulty keeping up with the posted schedule, especially during rush hours The scheduled times become meaningless Copyright © 2006 Xiaolin Zheng, Zhejiang University. Nextbus (cont.) The Solution San Francisco implemented a system called NextBus ( ) The system tracks public transportation buses in real time NextBus calculates the estimated arrival time of the bus to each bus stop on the route Copyright © 2006 Xiaolin Zheng, Zhejiang University. Nextbus (cont.) Arrival times are displayed in real time on: Internet-enabled wireless device ; The Internet ; public screen at each bus stop GPS satellites let the NextBus information center know where a bus is located making it possible to calculate arrival times Copyright © 2006 Xiaolin Zheng, Zhejiang University. Copyright © 2006 Xiaolin Zheng, Zhejiang University. Copyright © 2006 Xiaolin Zheng, Zhejiang University. Nextbus (cont.) Copyright © 2006 Xiaolin Zheng, Zhejiang University. Nextbus (cont.) The Results Worries about missing the bus are diminished A bus company can also use the system to improve scheduling, arrange for extra buses