从广告语言与流行语言的互动关系看广告文案的写作（On the writing of advertising copy from the interactive relationship between advertising language and popular language）_精品.doc

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从广告语言与流行语言的互动关系看广告文案的写作（On the writing of advertising copy from the interactive relationship between advertising language and popular language）_精品.doc

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从广告语言与流行语言的互动关系看广告文案的写作（On the writing of advertising copy from the interactive relationship between advertising language and popular language）_精品

从广告语言与流行语言的互动关系看广告文案的写作（On the writing of advertising copy from the interactive relationship between advertising language and popular language） 2009 No. 8 Vol. The 1 stage (total No. 104) Look at the advertisement from the interaction between advertising language and popular language writing Wangjingjing (advertising department, School of culture and communication of Zhejiang Ningbo Wanli College 315100) Abstract: with the popular language can enhance the advertising target point, improve attention to advertising information, strengthen the advertisement information propagation speed and strength, and The advertising language can be evolved into a popular language, so as to promote the dissemination of advertising information, forming a virtuous circle. In the process of writing advertising copy in subtly changed popular language for advertising language, Change the advertising language of popular language, can achieve a multiplier effect. Key words: advertising language; language; advertising; interactive Abstract:With The Aid Of The Popular Language, It May Strengthen The Directivity Of The Advertisement Audience, Promote The Effective Attention Of The Audiences To The Advertising Info, Strengthen The Propagation Velocity And Intensity Of Advertising Info, At The Same Time, The Advertising Language Can Evolve Into The Popular Language, Thus Can Promote The Advertising Info Dissemination, And Form The Positive Cycle.In The Advertisement Archives writing, Changing Popular Language Into Advertising Language, And Changing The Advertising Language Into Popular Language, It May Achieve The Twice Dissemination Effect With Half The Effort. Key Words:Advertising Language; Popular Language; Advertisement Archives; Interactive Relations Pop, refers to a wide spread, prevailed for a period of time in the society of mass The psychological phenomenon and social behavior. The popular content is very extensive, the Japanese social psychologist South Bo will be divided into three