精美社会化传媒商务ppt模板Social media b2_精品.ppt

* * * Conclusion Social Media is not about the tools; its about your audience and the relationship you establish with them Your objectives should decide what tools to use; not the other way around Your goals should measure delivery against your objectives The best measure of social activity is the level of audience participation Social conversations about your brand will happen with or without you * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Social Media Marketing for B2B Why Social Media? Social media is highly effective in the middle of the purchase funnel To improve brand or product consideration Used to gather opinions and listening to word of mouth. Social media endorsements have been a great influence on purchase intent. * Why for B2B? Direct interaction with Clients B2B buyers rely heavily on 3rd party Feed Back The target Customers are looking to build online network, share insights, and find solutions Leads from Leadership Cost Effective Facilitates Faster Sales cycles * Social Media Engagement Social Media Engagement affects every Step of Decision making Process. * Fundamental Concepts Choosing Your Social Media Identity Social Media Monitoring Twiter Search Facebook Search LinkedIn Search Search Engines Alerts Social Media Monitoring Software Social Sharing * How it Works? * Process * Where are the Conversations Happening? * Search * Types of Search * Twitter FaceBook Search Facebook and Twitter are quickly replacing Google amongst core users as their primary source for search… * What is a Social Object ? The pictures in Flickr Videos on YouTube Events in LinkedIn Updates in Facebook Bookmarks in Delicious Votes in Digg FourSquare check-ins The docs in Scribd Thoughts shared in the comment of a blog or the post itself, etc. * CHECKLIST – Is Your Company Ready for Social Media? My company has clear goals for social media. We have the human resources to commit to social media We produce enough quality content to sustain s