- 1、本文档共20页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
2016
METHODOLOGY
THANKS TO CONNECTED DEVICES LIKE TABLETS AND
SMARTPHONES, THE WAY PEOPLE SHOP IS CHANGING
DRAMATICALLY.
We aim to better prepare brands for the future of retail.
So for the fifth consecutive year, DigitasLBi has conducted
a groundbreaking global survey into the emerging trends
of multi-platform shopping across 15 countries. (They
include: Australia, Belgium, China, Denmark, France, S a m p l e s i z e : 1 , 0 0 0 w e b u s e r s
Germany, Hong Kong, India, Italy, the Netherlands, p e r c o u n t r y a g e d 1 8 – 6 4
( q u o t a m e t h o d : g e n d e r , a g e ,
Singapore, Spain, Sweden, the United Kingdom and the i n c o m e o r s o c i a l p r o f i l e ,
USA.) r e g i o n ) .
The study reveals the latest technology trends and
consumer habits that are transforming how, where, and
why we buy.
USAGE
SMARTPHONES ARE INCREASINGLY IMPORTANT
DURING ALL STAGES OF THE CUSTOMER JOURNEY.
What devices do online shoppers own and
how do they use them?
USAGE
WHICH DEVICES DO ONLINE SHOPPERS USE?
Ownership of mobile devices is now widespread across all countries
WEARABLE
SMARTPHONE TABLET LAPTOP DESKTOP DEVICES CONNECTED
TV
94% in 73% in
文档评论(0)