corporate giving in the netherlands 1995-2003 exploring the amounts involved and the motivations for donating推荐.pdf

Int. J. Nonprofit Volunt. Sect. Mark. 11: 13–28 (2006) Published online in Wiley InterScience (). DOI: 10.1002/nvsm.41 Corporate giving in the Netherlands 1995-2003: exploring the amounts involved and the motivations for donating 1 2 3 May-May Meijer *, Frank G.A. de Bakker , Johannes H. Smit and Theo Schuyt1 1 Center for the Study of Philanthropy, Vrije Universiteit Amsterdam 2 Department of Public Administration Organization, Vrije Universiteit Amsterdam 3Department of Psychiatry, VU University Medical Center, Vrije Universiteit Amsterdam * Corporate giving as an expression of corporate social responsibility (CSR) has been researched less than the more general theme of CSR. In addition, much of the research in this area focuses on countries with an Anglo cultural tradition. * The study outlined in this paper offers a comprehensive longitudinal study of corporate giving in the Netherlands. An overview is provided of corporate giving in the Netherlands in the period from 1995 till 2003. * The data are gathered by means of a biennial survey of Dutch companies as part of the ‘Giving in the Netherlands’ project. Based on these findings, recent developments in corporate giving can be sketched out. * Moreover, literature on motives for corporate giving behavior is focused upon and applied in exploring Dutch managers’ motivations for offering donations. Nonprofit organiza- tions could use this knowledge to increase the efficiency of their fund raising. Copyright # 2006 John Wiley Sons, Ltd. Introduction cludes that it is not the question whether but rather how companies will be involved in As in many other countries, companies’ activ-