changing-the-game-outlook-for-the-global-sports-market-to-2015推荐.pdf

/sportsoutlook Changing the game Outlook for the global sports market to 2015 December 2011 Our definition of the ‘Sports Market’ For the purposes of this report, the sports market consists of: • Sponsorships, which include payments to have a product associated with a team, league or event and naming rights. • Gate revenues for live sporting events. • Media rights fees paid to show sports on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the internet and on mobile devices. • Merchandising, which includes the selling of licensed products with team or league logos, player likenesses, or other intellectual property. Food concession revenues are not included. Definitions of key terms Association Football (soccer) is referred to in this report as ‘football’, while American Football − as played in the NFL − is referred to by its full name. ‘Ongoing events’ refers to regular sports events and leagues that occur annually or more often. These are distinct from ‘major events’, which are large international events occurring every few years, such as the winter and summer Olympics, and the FIFA World Cup. A glossary is included in the appendix at the back of this publication to explain acronyms and abbreviations used in the paper. 2 Outlook for the global sports market Contents Welcome