HBR-The Five Competitive Forces That Shape Strategy推荐.pdf

Awareness of the five forces The Five Competitive can help a company understand the structure of its industry and stake out a Forces That Shape positi on that is more profitable and less vulnerable Strategy to attack. by Michael E. Porter Included with this full-text Harvard Business Review article: 1 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 2 The Five Competitive Forces That Shape Strategy 18 Further Reading A list of related materials, with annotations to guide further exploration of the article’s ideas and applications Reprint R0801E The Five Competitive Forces That Shape Strategy The Idea in Brief The Idea in Practice You know that to sustain long-term profit- By understanding how the five competitive forces influence profitability in your industry, you can ability you must respond strategically to develop a strategy for enhancing your company’s long-term profits. Porter suggests the following: competition. And you naturally keep tabs on your established rivals. But as you scan POSITION YOUR COMPANY W HERE THE EXPLOIT CHANGES IN THE FORCES the competitive arena, are you also lo