公示语英译中的语用对等翻译.DOCVIP

Contents Abstract Abstract in Chinese Introduction 1. Literature Review 1.1 Dynamic Equivalence by E. Nida 1.1.1 The Definition of Dynamic Equivalence 1.1.2 Three Key Terms in Dynamic Equivalence 1.2 Communicative Translation by P. Newmark 1.2.1 Translation Typology 1.2.2 Communicative Translation 2. Characteristics of Notices and Warnings 2.1 Functional Features 2.1.1 The Function of Prompting 2.1.2 The Function of Restricting 2.1.3 The Function of Compelling 2.2 Dynamic Indications 2.3 Goals of Notices and Warnings 3. Aspects to Pay Attention to in Achieving Pragmatic Equivalence 3.1 Effect Equivalence 3.2 Politeness Equivalence 3.3 Acceptability Equivalence 3.4 Aesthetics Equivalence 4. Translation Strategies 4.1 The Strategy of “Borrowing” 4.2 The Strategy of “Adapting” 4.3 The Strategy of “Creating” Conclusion References Abstract Notices and warnings are signs displayed for public attention to give information, warnings, directions and orders, etc. They belong to applied translation with specific pragmatic functions. Notices and warnings bear their own features and perform three basic functions: prompting, restricting and compelling. They have dynamic indications aiming at arousing action or response in the reader. According to the theory of pragmatic equivalence represented by Nida’s “Dynamic Equivalence” and Newmark’s “Communicative Translation”，the rendering of notices and warnings should be reader-centered, adopt the expressions conforming to the ways of thought and expression of the target reader, and should pay much attention to the equivalence of effect, politeness, acceptability, and aesthetics so as to achieve pragmatic equivalence. Through the study of the problems existing in present C/E translation of notices and warnings, the paper concludes that pragmatic equivalence is the most appropriate guideline. The translation strategies of borrowing, adapting, and creating are also put forward to improve English