Viral marketing used on social media病毒式营销管理.pptx

Viral marketing used on social mediaNCPM 1301Tina IbrahimApril 8, 2014IntroductionBrief Introduction of the TopicKey WordsImpacts SolutionsConclusionActivitiesTopic IntroductionViral marketing has been existing on the Internet for a long timeMore powerful because of the use of social mediaBoth advantages and disadvantagesHow to use it properly is very importantWOMWord of MouthIf news or information passed by word of mouth, people tell it to each other rather than it being printed in written form.Viral MarketingIt refers to marketing techniques that use existing social media network service and other technologies to produce increase in brand awareness such as product sales.Social MediaWebsites and applications used for social networking Facebook Twitter YoutubeSteps Build a Facebook’s page Page connect with Engage the audiences Advantages AdvantagesLow cost Good TargetingDisadvantages Disturb others Overstatement/watch?v=V1DxmmpzrTM/watch?v=V1DxmmpzrTM/watch?v=V1DxmmpzrTMV1DxmmpzrTM SolutionsMaking the contents more reliableFinding the seed consumers effectivelyConclusionPowerful toolHuge number, low costInfluence the marketing strategiesActivitiesHere we start